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Assuming everything is on the table here, this comic was pretty okay, not good.
Idiotic marketing aside, this is a serviceable issue by Kindt and Ferry? et al. The telling of the origin is more interesting than the story itself. A villain who has the superpower of gun goodness doesn't always translate to the page in a visually appealing way, but Kindt's blocking and Ferry's (and a long list of other competent artists') execution achieved greatness in that respect.
What's a bummer is that Deadshot's old origin was so complex and dramatic, it is hard to improve on it. In Ostrander, Yale, and McDonnell's Deadshot miniseries, Floyd was from an aristocratic family. He was alienated by his parents and community for accidentally killing his brother, then pitted against his abusive father by his mother. Within the series, his son is molested and murdered.
There is one hell of a beginning for a deranged and dissociated person. The kind of person who would be perfect as a hit-man. Kindt replaces all that with "I'm poor in Gotham and my whole family was murdered by bullets, so I'm going to kill people too."
It doesn't make any sense. Why would Floyd go to work for the guy who accidentally got his family killed?
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