Burnout #1

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• 8.0

  Eye On Comics - Don MacPherson

  Jun 16, 2008

  I shouldn't have bought this graphic novel. I enjoyed it, but the market tells me it's not for me. DC's Minx imprint is targeted at an untapped female readership - specifically, girls. I'm a stubborn guy, though. I like good comics, and I'm drawn to solid storytelling in the medium. Previous releases in the Minx line have been, for the most part, either solid or quite strong, so the brand has earned my attention. It doesn't seem as though the marketplace has really done so, though, and at this point, one has to point to the efforts (or lack thereof) to promote the line. While DC has taken some steps to market Minx, it really doesn't seem as though its initial, low-key approach is working. It's a shame, because what we have here is a major American publisher releasing creator-owned, slice-of-life books that we only ever saw from indy or small-press publishers in the past. This is the kind of diversity of product some people demanded of bigger comics publishers, and it's the bigger spotl Read Full Review