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Hulk isn't just a bad book. There are plenty of those. Quite frankly I can ignore the bulk of the lackluster independent books out there and even trash like What If: Fallen Son. They are forgotten within days if not minutes. What I hate, what I truly find problematic, is a book like Hulk, one that consistently places high in the monthly sales. It's not just bad, it's a poor representation of what we love to read. People read Hulk and never think something like Thor or Ex Machina is possible. It's frustrating to think that all editorial control in this industry seems to turn off at the whim of sales. I understand that at the end of the day this is a business, but it seems to me there's also a responsibility not to abuse these characters, and that's exactly what's going on here.
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